May 1, 2018
Branding Your Company and the Art of Market Assessment – a Dialogue with
Engineer turned Marketer and Salesman
Have an Idea? Let’s Talk – Join us at the next
IEEE Start-Up Mixer
Pizza and Networking: 6:00 PM
Interactive Session: 6:30 PM - 7:45 PM
Facilitator/Speaker: Bridgeman Carney
Free admission. Register at www.ieee-bv.org/meet/2018-05-ent
Abstract
Understanding how a start-up makes money is critical. Many
young companies build a product or service that meets the customer’s need but
cannot identify how to monetize the value they provide. Is this a marketing
or strategic issue?
∙ Research Target Marketing: Carrying out
market research enables you to identify and compare growth opportunities.
∙ Set out a Communication Plan: The section on
communications describes how you will raise the profile of your firm with
clients and prospects.
∙ Establishing Marketing Objectives: The marketing plan
begins with your marketing objectives.
∙ Identify Service Development Needs: Your marketing plan
should identify new services you need to develop to achieve your objectives.
About the Speaker
Bridgeman Carney started his professional career in
Civil Engineering and due to personal interest transitioned to digital technology
at the dawn of today's PCs. After many years in the technology
engineering side, Bridge moved to marketing based on his abilities to
translate technology terms and features to 'real world' advantages. In a
unique turn he moved into a Sales role becoming the top salesperson doubling
company sales allowing that company to a successful IPO. Since then Carney
has had assignments in a range of front-line and executive positions in
private and public high technology based companies.
Location
Hub101
Cal Lutheran Center for Entrepreneurship
31416 Agoura Road
Westlake Village, CA 91361
(map)
Presented by: IEEE Buenaventura Entrepreneurship
Group
May 3, 2018
IEEE Buenaventura Spring Dinner/Mixer Event – InSight Mission to Mars
36 Hours Prior to its Launch from California
Speaker: Dr. Alicia Allbaugh, NASA JPL Mars Science
Laboratory Integrated Planning and Execution Deputy Team Chief
Taco Buffet Dinner starts at 6:30 PM
Q&A with Dr. Allbaugh will start shortly after 7:00 PM
Free admission. Register at www.ieee-bv.org/meet/2018-05-mixer
Abstract
Will you get up Sat May 5 at 4 AM? NASA's InSight Lander
first opportunity to launch is just in a few days away and this will take
place for the first time from California at the Vandenberg Air Force Base.
The InSight Mission is about "revealing the heart of Mars."
Our Spring Mixer Dinner is less than 36 hours before the
scheduled launch. Our guest of honor is Dr. Alicia Allbaugh, NASA's JPL Mars
Science Laboratory Integrated Planning and Execution Deputy Team Chief
accepted to join us for an evening of Q&A with the audience. Dr.
Allbaugh has played critical roles in the launch, landing and ground
exploration of Mars performed by the Curiosity Rover that was launched in
Nov. 2011 and that experienced a spectacular entry, descent and landing in
Aug 2012. Since then, the Curiosity rover has driven over 16 kilometers,
sampled sand dunes and drilled into several dozen of rocks. InSight will
study the deep interior of Mars. Join us Thu evening for a moment of awe
about space technology and wonder about the red planet.
About the Speaker
Dr. Alicia Allbaugh is NASA JPL Mars Science
Laboratory Integrated Planning and Execution Deputy Team Chief. She kindly
accepted to answer questions from the attendees. She has played critical
roles in the launch, landing and ground exploration of the Mars Science
Laboratory space craft. launched in November of 2011 reaching Mars only 9
months later to achieve a spectacular Entry, Descent and Landing on August
5th 2012. Since then, the Curiosity rover has driven over 16 kilometers,
sampled a few sand dunes and over a dozen rocks by drilling into them.
Alicia Allbaugh was born and raised in Newark, Ohio and was
valedictorian at Licking Valley High School (yes that is its real name) in
1984. She attended the Ohio State University first at a branch campus in her
home town and then on main campus in Columbus with 58,000 classmates. After
earning a BS degree in Engineering Physics in 1988, she accepted a position
in Annapolis, Maryland analyzing electromagnetic interference in
communications for military aircraft and even between the space shuttle and
ground control during landing. Simultaneously, she took graduate courses in
physics at the Johns Hopkins University. An act of congress precipitated her
layoff from that position in 1991 at which point she landed a position at
NASA’s Jet Propulsion Laboratory (JPL) in Pasadena, California. She supported
the Galileo mission for 8 years as it cruised towards and then orbited
Jupiter including the first ever asteroid encounter with a spacecraft, first
spacecraft software upgrade in flight (which is now commonplace), the first
observation of an impact of a comet impact into a planet (by Shoemaker-Levy
9) and sending the first probe into another planet’s atmosphere. She left JPL
in 1999 to return to graduate work and earned a Ph.D. in physics from the
Kansas State University in 2003. She became a visiting assistant professor at
the Rochester Institute of Technology and taught many engineers in training
during her two years there. She was drawn back to California by a proposal of
marriage from a fellow engineer on Galileo. She accepted and returned to JPL
in 2006 in support of the Mars Science Laboratory project. She has been
supporting the Curiosity rover in some capacity ever since. Currently, she is
the Team Chief of the Integrated Planning and Execution Team which is
responsible for the coordination of all the activities commanded on the rover
every Martian day and sometimes supports that commanding as a Mission Lead
ensuring the health and safety of the vehicle.
Location
Hub101
Cal Lutheran Center for Entrepreneurship
Pavilion Room
31416 Agoura Road
Westlake Village, CA 91361
(map)
Presented by: IEEE Buenaventura Section
May 9, 2018
Putting the "Data" into "Big Data"
Pizza and Networking: 6:30 PM
Presentation: 7:00 PM
Speaker: Karl Geiger
Free admission. Register at www.ieee-bv.org/meet/2018-05-cs
Abstract
Pity the poor data scientists. Much of the raw input they
see is data exhaust from one process or another. From data smog they conjure,
through the magic of various algorithms, critical insights into business
operations, demographics, market trends, and operations. But what happens if
the data are bad or sketchy, wrong or misunderstood? The resulting
algorithmic output is still "true", leading to a phenomenon known
as garbage in, gospel out. Algorithms may be fads, but data are forever.
"Forever data" clear, easy to understand, well-defined,
well-organized, easy to use are what data scientists need to ensure good
results while keeping a full head of hair. The presentation draws on
experiences from web analytics, systems logs, business informatics,
telemetry, biological signals and more to define and organize data sets that
are useful, clear, and durable in a simple, practicable way.
About the Speaker
Karl Geiger has been one of the most impactful
Section Chairs of the Buenaventura Section and very active with IEEE from
2009 to 2013, and chaired the IEEE Los Angeles Council from 2012-2013. He
retired in 2009 to work pro-bono full time with the IEEE, local start-up
companies Cure Pharmaceutical, InClinical, MCI START, lectured at local
colleges, supported the Moorpark College Engineering Club, Ventura County
schools competitions and the national champion Moorpark High School Academic
Decathlon team in which his three children competed state-wide and
nationally.
Karl founded Convergent Informatics, Inc., with three Amgen
colleagues in 2008. Customers included biotech companies such as Kythera
Biopharmaceuticals, an eCommerce businesses, and other start-up businesses
along the 101 corridor in Ventura and Los Angeles Counties. Karl also worked
with the local venture communities, reviewed pitches and coached
entrepreneurs. Prior to Convergent, Karl was the Director of Enterprise
Architecture at Amgen, Inc., where his teams designed and documented several
enterprise-class information systems. From 2013-2015 he was chief architect
at Neural ID in Redwood City, CA, more recently product manager at NovaStor
in Agoura, CA, and is currently retired again.
His technical interests include machine intelligence,
information retrieval, database systems, human factors engineering, software
test and development to support regulatory compliance, and making fun toys
for the web (http://www.businessbuzzwordbingo.com/).
Location
La Reina High School, Cafeteria
106 W Janss Road
Thousand Oaks, CA 91360
(map)
Presented by: IEEE Buenaventura Computer Society
Chapter
May 22, 2018
PLL's and Phase Noise Modeling in Verilog
Pizza and Networking: 6:30 PM
Presentation: 7:00 PM
Speaker: Greg Warwar
Free admission. Register at www.ieee-bv.org/meet/2018-05-edcas
Abstract
Verilog is the accepted language of choice for modeling and
simulating digital designs. For analog blocks the tool choice is a low level
circuit simulator like HSPICE or Spectre. For PLL’s a common misconception is
that you can use Verilog to model a PLL if you don't care about accuracy, but
if you do care about precision, you'll need an analog circuit simulator like
HSPICE or Spectre. Various options like Verilog-A and Verilog-AMS are
attempts to achieve the best of both worlds, but in this talk, we propose
that the tool of choice for modeling and studying PLL’s and is plain
“digital” Verilog. It's the right tool, but almost always used the wrong way
for modeling PLL's. Understanding how the underlying simulation engine in
Verilog works enables us to set up our models in a very precise, yet very
simple manner. The efficiency and speed of Verilog allows us to literally
watch our PLL designs come alive in the time domain with timing accuracy that
can't be achieved in an analog circuit simulator. Watching designs operate in
the time domain crystalizes our understanding of them, and enables us to
study and quantify transient and other non-linear phenomena.
About the Speaker
Greg Warwar received a master’s degree in electrical
engineering from Rice University in 1989. Following graduation, he joined
Texas Instruments in Dallas, TX as a member of the technical staff where he
worked on ΣΔ analog to digital converters for precision audio
applications. In 1992, he joined Vitesse Semiconductor in Camarillo, CA where
he worked for 23 years on high speed serial communications IC’s, focusing on
many areas of analog and mixed-signal design including VCO’s, phase locked
loops, clock recovery, frequency synthesizers, and adaptive equalization.
Since 2015, Greg has been a principal engineer in the mixed-signal ASICs
design group at Teradyne, Inc. in Agoura Hills, CA. Greg holds six U.S.
patents in the area of CMOS mixed-signal IC design.
Location
Skyworks Solutions
649 Lawrence Drive
Newbury Park, CA 91320
(Not the main building; please use link to arrow that pinpoints
building)
Presented by: IEEE Buenaventura Computer Society
Chapter
Flyer
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